Diploma in SEO & Digital Marketing

SEO is a process of getting quality traffic to our websites by organic search engine results. Promoting a site to increase number of back links or inbound links is strategies used for ranking. By doing SEO we can increase the number of visitors to our websites which help us to rank our websites on different search engines such as Google, Yahoo and Bing.

SEO & Digital Marketing Courses Syllabus

Module 01 : Page Optimization

1. On Page Optimization

  • Meta Tags Optimization
  • Canonical Tag Implementation
  • SWOT analysis of Website
  • Heading Tags in Content
  • Description Tag Important

 2. Off Page Optimization

  • Submission to Search Engine
  • Directory Submission
  • Deep Linking
  • Inbound Links
  • Blog Submission
  • Book Marking
  • Article Writing/Directory
  • Article Submissions
  • Classified Submissions

Module 02 : Keyword Research

  • Keyword Proximity, Density, Analysis
  • Header Keyword Optimization
  • Footer Keyword Optimization
  • Image Optimization
  • Image Alt Tags
  • Google Sitemap Creation
  • Web Page Weight/Rank
  • Internal Link Building
  • Robots File Optimization
  • Anchor Text
  • URL renaming/rewriting
  • Website Audit

Module 03 : Forums & Social Bookmarking

  • Press Release
  • Press Release Submission
  • Directory Links : One Way Link Building, Two Way Link Building, Three Way Link Building
  • SITE Maps
  • Sitemap Creation
  • XML Sitemap
  • Competitor Analysis
  • Copyrighting
  • Call to Action
  • Copyscape
  • Duplicate Content Issues
  • Coding Standards
  • Usage of all Tags
  • Free Backlinks Creation
  • HTML, Logo & its Importance

Module 04 : Social Media Marketing(SMM)

1. Social Media Optimization & Marketing

  • Types of Social Media/Key terms to understand
  • How Social Media influences audience
  • Behavioural & Cultural Standard for Social Media
  • Linking all Social Media Accounts
  • Slideshare
  • Pinterest
  • Instagram
  • Linkedin
  • Google Plus
  • Youtube Marketing
  • Twitter Marketing

2. Facebook Marketing

  • Creating Ads
  • How to Promote Facebook Pages
  • Advertise on Facebook(PPC)
  • Setting up Campaigns
  • Creating Advertisements
  • Managing and Promoting Posts
  • Targeting the Right Audience

Module 05 : Google Adwords

1. PPC Training Introduction

  • What is Pay Per Click Marketing(PPc)
  • Importance & Benefits of PPC
  • Other PPC Providers
  • What is Google Adwords?
  • How to set up PPC Campaign

2. Click Through Rates(CTR)

  • What is Impression?
  • What is “Cost/Conversion”?
  • What is Tracking Code?

3. What Is Keyword Research?

  • Difference between SEO & PPC Keywords
  • Keywords Popularity, Search Volume
  • Categorize Keywords in Ad groups
  • Keyword Types : Broad, Exact, Phrase

4. Creating Effective Ad Groups

  • Measurement of Title
  • Description and URL
  • Ad that produce better ROI

5. What Is Landing Page?

  • Ads versus Landing Page
  • Calls to Action/Cost/Conversion

6. What Is Quality Score?

  • Analysis of an Array
  • Creating index based and Associative array
  • Accessing array Element
  • Looping with Index based array
  • Looping with associative array using each() and foreach()

7. Display Network Campaign

  • Creating Image/Video/Text/Flash Banner
  • Navigation through Menus
  • Home/Campaigns/Opportunities/Tools/Analysis
  • Billing Account

8. Bid for Ad Position/Bid Management

  • Use Define Bids/Automatic Bids
  • Importance of Bidding techniques
  • Competitor analysis for Bidding

9. Remarketing

  • Using My Client Center(MCC)
  • Merchant Center
  • Campaign Performance Reports
  • Keyword Performance Reports
  • Ad Performance Reports

10. What Is Bidding?

Module 06 : Google Analytics

1. What Is Web Analytics?

  • Purpose of Analytics in Internet Marketing
  • Admin Interface, Setting Up an Account
  • Web Properties
  • Managing Account/Users Google Analytics
  • Interface Home Tab/Real time Data

2. Advertising Analytics/Adword Data Analysis

  • Keywords Position
  • Traffic Sources
  • Overview of Traffic Sources
  • Direct Search
  • Organic/Paid Keywords

3. SEO(Webmaster Tools)

  • Social/Content Analysis
  • Site Content/Speed/Search/Events/Experiments
  • In-Page Analytics
  • Conversion Tracking Goals
  • Calculating the ROI Custom Reporting

4. Dashboard

  • Widgets
  • Customize Dashboard
  • Date Selection and Comparison

Module 07 : Digital Marketing Strategies

  • Exporting Reports/Emailing Reports
  • Mobile Marketing
  • Video Marketing
  • Affiliate Marketing
  • Email Marketing
  • Online Reputation Management(ORM)
  • Content Marketing
  • Creating a Blog
  • Google Adsense